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  18. RELEASE NAME....: Lynda.com.Facebook.Advertising.Fundamentals.2016-ELOHiM
  19. RELEASE DATE....: 2016-06-02
  20. RELEASE SIZE....: 14x15Mb
  21. FORMAT..........: Bookware
  22. LANGUAGE........: English
  23. URL.............: http://www.lynda.com
  25. Amplify your social media marketing campaigns with Facebook advertising.
  26. Facebook ads allow you to target specific audiences, so you can make sure
  27. your ads are getting in front of the right people. This course will help
  28. new Facebook advertisers effectively create, budget, place, and manage
  29. Facebook ads. Social media strategist Megan Adams takes you through the
  30. basics: setting up an account, understanding ad structure, and using the
  31. Ads Manager tools. She shows you how to make critical placement and budget
  32. decisions wisely. Learn when to promote pages vs. individual posts, when
  33. to use photo ads vs. link ads, and whether to place ads in the desktop or
  34. mobile news feed, in the sidebar, Instagram, or other places in Facebook's
  35. advertising network. Megan also shows you how to run ad reports, so you
  36. can determine whether your ads are accomplishing your goals. Finally,
  37. leave with some tips for writing great ads, choosing effective images, and
  38. improving ad performance.
  40. Topics include:
  41. * Understanding Facebook ad types
  42. * Setting up an advertising account with Facebook
  43. * Identifying and targeting your primary audience
  44. * Choosing a budget
  45. * Writing Facebook ads
  46. * Boosting page posts
  47. * Creating and scheduling reports
  48. * Improving ad performance
  49. * Understanding Facebook's ad policies
  51. Subjects: Social Media Advertising, Advertising, Marketing, Facebook
  52. Author: Megan Adams
  53. Level: Intermediate
  54. Duration: 1h 22m
  55. Released: 6/2/2016