function initialize() {

var map;

var mapOptions = {

zoom: 8,

center: new google.maps.LatLng(52.09014,5.10966),

mapTypeId: google.maps.MapTypeId.ROADMAP

};

map = new google.maps.Map(document.getElementById('map_canvas'), mapOptions);

var ctaLayer = new google.maps.KmlLayer('http://www.url.com/map/dealers.kml');

ctaLayer.setMap(map);

}

/* kml structure */

<Placemark id="Dealer3">

<name>This is dealer 3</name>

<description>the address of dealer 3</description>

<Point><coordinates>5.4716475,51.450922,0</coordinates></Point>

<styleUrl>#0</styleUrl>

</Placemark>

<Placemark id="Dealer4">

<name>This is dealer 4</name>

<description>the address of dealer 4</description>

<Point><coordinates>5.4716475,51.450922,0</coordinates></Point>

<styleUrl>#0</styleUrl>

</Placemark>