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  28. | P R.E S E N T S . |
  29. | / . |
  30. | Product Management For Dummies |
  31. | |
  32. | |
  33. | |
  34. | DATE: 2017-11-16 SIZE: 6.2 MB DISKS: 1x 10MB PAGES: n/a |
  35. | |
  36. | PUBLISHER: John Wiley & Sons GENRE: |
  37. | |
  38. | AUTHOR: Brian Lawley, Pamela Schure |
  39. | |
  40. | FORMAT: EPUB PROTECTION: DRM EDITION: n/a |
  41. | |
  42. | URL: https://is.gd/YF5ebg |
  43. | |
  44. | LANGUAGE: English ISBN: 9781119264040 |
  45. : :
  46. : Your one-stop guide to becoming a product management prodigy Product :
  47. : management plays a pivotal role in organizations. In fact, it's now :
  48. : considered the fourth most important title in corporate America--yet only :
  49. : tiny fraction of product managers have been trained for this vital :
  50. : position. If you're one of the hundreds of thousands of people who hold :
  51. : this essential job--or simply aspire to break into a new role--Product :
  52. : Management For Dummies gives you the tools to increase your skill level an :
  53. : manage products like a pro. From defining what product management is--and :
  54. : isn't--to exploring the rising importance of product management in the :
  55. : corporate world, this friendly and accessible guide quickly gets you up to :
  56. : speed on everything it takes to thrive in this growing field. It offers :
  57. : plain-English explanations of the product life cycle, market research, :
  58. : competitive analysis, market and pricing strategy, product roadmaps, the :
  59. : people skills it takes to effectively influence and negotiate, and so much :
  60. : more. Create a winning strategy for your product Gather and analyze :
  61. : customer and market feedback Prioritize and convey requirements to :
  62. : engineering teams effectively Maximize revenues and profitability Product :
  63. : managers are responsible for so much more than meets the eye--and this :
  64. : friendly, authoritative guide lifts the curtain on what it takes to :
  65. : succeed. :
  66. . :
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